Axelerate

Axel Johnson aims to be a market leader in diversity and inclusion. With that ambition, we launched Axelerate in 2020, which is a central business area tasked with accelerating diversity and inclusion efforts across our group of companies, as well as strengthening the group's community engagement.

A mix of images featuring various co-workers within our companies

About Axelerate

Axelerate was founded in 2020 and is currently led by operations manager Nasim Khosravi. The strategy is based on two pillars: 1) contributing to inclusive workplaces and 2) having a positive impact on society. Under these two pillars, Axelerate carries out a variety of initiatives and activities, some of which you can read below.

Inclusive Workplace


15 Recommendations for Inclusion

In 2022, we developed a best practice guide for inclusive recruitment that summarizes our key recommendations for Axel Johnson to achieve broad diversity and inclusion in all recruitment and promotion processes. The recommendations can be downloaded here.

Goals for Diversity and Inclusion

Since 2014, we have measured gender distribution, international backgrounds, age diversity, and inclusion. Given the different focuses of our businesses, the questions and the possibility of achieving the goals vary across our companies. The goals do not represent absolute truths, but their primary function is to set the direction for our companies and create a common framework for work on diversity and inclusion. The goals are reviewed annually and can be found in our annual report.

Positive Societal Impact


F1RST Leap

F1RST Leap is a pilot project between Axelerate and F1RST that has created a program for young people from non-academic backgrounds. The aim of the pilot project is to inspire young people through summer jobs, company visits, lectures, and workshops. In this way, the gap between young talents and the business world can be bridged.

Yrkesdörren

Yrkesdörren is an integration initiative that aims to bridge the way for foreign-born individuals into the Swedish labor market through meetings. These meetings contribute to a mutual exchange of knowledge and experience, broadening networks. Our vision is a labor market where people with different backgrounds and experiences find their rightful place, and Yrkesdörren is a concrete tool that contributes to a more inclusive society. Read more about Yrkesdörren here.

A Catalyst for Inclusion

Collaboration and partnership are essential parts of Axelerate's efforts to drive positive change. We collaborate with our companies and selected actors in society, actively working to bring together various parties - from non-profit organizations and businesses to the public sector and individuals - to collectively build a stronger and more inclusive society. The illustration to the left shows Axelerate's ecosystem of partnerships.

Some of Axelerate's Partners:

  • Beredskapslyftet
  • F1RST
  • Mitt Liv
  • The Global Village Foundation (Järvaveckan)
  • Yrkesdörren

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Collaborations & partnerships

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