In December 2017, Axel Johnson acquired 70 percent of Skincity. Skincity is an online skin care clinic that offers a carefully selected range of professional skin care products and makeup with skin care benefits.

Since the start in 2011, Skincity has enjoyed an impressive growth rate, and the company’s sales in 2018 amounted to approximately SEK 350 million.

“Our unique concept is in the details. Everything from the specific, personal advice that one of our 40 skin care therapists gives to our customers over the phone, email or chat to how we pack our customer packages,” says Annica Forsgren Kjellman, Founder and Head of Concept at Skincity.

“Knowledge, quality and service. These are our key values. In everything we do. And our customers agree. The vast majority of our customers are repeat customers, and customer satisfaction is very high,” says Mikael Kjellman, CEO.

Annica and Mikael started the company in their spare room at home in Täby in 2011. Diligently and carefully, they built the company into what it is today. Now they are ready to take the next step.

“Skincity can be even bigger and better. Together with Axel Johnson, we can make great strides,” says Mikael.