Skincity acquires leading UK cosmeceutical skincare retailer

Skincity has acquired the majority of shares in Effortless Skin, one of the UK’s leading online cosmeceutical skin care retailers.

After its launch in 2011, Skincity has rapidly grown into one of Scandinavia’s leading online skincare companies, achieving this growth entirely organically. The acquisition is the first for the company. Skincity’s head office is currently located in Sweden, with local offices in Norway and Finland. Axel Johnson acquired 70 percent of Skincity in December 2017.

“We have great ambitions for Skincity and expect to continue our growth levels. By acquiring Effortless Skin we now have a bridge into the British market. This also gives many other advantages, such as import, access to more brands and of course a presence in one of Europe’s biggest skincare markets” says Mikael Kjellman, CEO, Skincity.