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Liv Forhaug new CEO of Martin & Servera

Liv Forhaug has been appointed new CEO of Martin & Servera. She most recently served as CSO (Chief Strategy Officer) at the ICA Group, where she has been part of Group Management since 2013.

– When the Martin & Servera Group now takes its next step, we are doing so with an experienced leader with extensive knowledge of the food industry, business strategy and digital transformation, Caroline Berg, Chairman of Martin & Servera, said.

Through the years at the ICA Group, Liv Forhaug has developed and launched ICA’s e-commerce and managed several acquisitions, among others Apoteket Hjärtat and Min Doktor. Furthermore, she has had responsibility for the ICA Group’s digital strategies including the creation of ICAx, their innovation hub, and a central advanced analytics unit. Liv has earlier in her career worked as a management consultant and partner at the international management consultant firm, McKinsey with assignments within retail and fast moving consumer products.