Does sustainability have to be boring?

The Good Show is a web show with the ambition to provide a new perspective on sustainability. With the help of artists, researchers, influencers, comedians, companies and organizations, The Good Show gives people an understanding and the tools to change their everyday lives. Axel Johnson, Axfood and Matsmart are partners of The Good Show.

The show will broadcast in the spring and offers the viewer a “glocal” perspective on sustainability issues based on the UN Sustainable Development Goals.

Participants in the program series include Åsa Domeij Sustainability Manager Axfood, Mattias Goldmann CEO Fores, Lisa Miskovski, Timo Räsinen and some 50 actors who wants a more sustainable future!

The digital premiere is March 8, 2019. A new episode is then released every Friday. The platform is Youtube, The program is recorded every Wednesday 17.00 at Urban Deli, Sveavägen.

The first episodes are presented in collaboration with Axel Johnson, Axfood and Matsmart and Carlsberg Sweden.

– The seriousness of the climate challenge can hardly have escaped anyone by now. Axel Johnson works every day to be a positive force for change in society. That’s why we support the Good Show, which we think is an important and fun initiative, ”says Mia Brunell Livfors, CEO, Axel Johnson.

The Good Show is produced by Grandpa Electric, in collaboration with Fläckerud and Rosanna Endre.