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D-Ax sells its shares in Virtusize

D-Ax invested in Virtusize in 2014 and now sells its shares to a group of Japanese investors, including Yahoo Japan Capital, Ideos Venture Cap fund, D4V, and Toyoshima.

“We are happy to have been a part in establishing Virtusize as a leading player in its sector. We are of course pleased that the investment has been profitable for us and the other owners. Erik, Gustaf and Peder have done an impressive job building the company, and with new owners, Virtusize will be able to continue expanding in Asia and the rest of the world,” said Louise Hagen, CEO D-Ax.

Founded in 2011, Virtusize has created a clothes-fitting solution for e-commerce websites. The company provides a way for online clothes stores’ customers to check whether a listed garment would fit by either comparing it to a previous purchase or measuring a favourite item at home. The company has already partnered with 45 retailers in Japan, including Acne, Uniqlo, Balenciaga, and New Balance.