In 2017, D-Ax invested in Matsmart, an e-commerce company that sells surplus food that would otherwise have gone to waste.
Matsmart sells items at a 20-90 percent discount that in many other instances would have been discarded. The reasons vary, but a change in packaging, overproduction, or a short or expired best-before date are common reasons. In 2017, the company’s customers saved 2,022 tons of food from being thrown away.
D-Ax became a joint owner in the company in 2017. For Axel Johnson, this is a strategic investment: an investment in the food industry, e-commerce, the low-price segment and sustainable business.