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In 2017, Axel Johnson acquired 70 percent of Skincity, an online skin care clinic.

Learn more about Skincity

Corporate acquisitions are a fundamental part of Axel Johnson’s strategy for building and developing profitable businesses.

Our philosophy is to be an active owner with a long-term approach that provides opportunities for the acquired companies to grow. We offer a stimulating business environment and an entrepreneurial climate. The Axel Johnson group’s structure also enables the acquisition of companies with varying levels of maturity and sizes, ranging from start-ups with limited cash flow to profitable multinational corporations.

“Our pace of acquisition is high. Since 2015, we have made more than 60 acquisitions.” Jacob Wall, Executive Vice President, Business Development

The group’s acquisitions can be divided into four general categories:

New group companies

New group companies at Axel Johnson are created both through acquisitions of new companies and through structural arrangements in which existing group companies become part of the new organization that is created.

Work with new group companies is handled by Axel Johnson. One example was when the group company Martin & Servera was created in 2011 through the merger of Servera, which was owned by Axel Johnson, and Martin Olsson. Axel Johnson currently owns 70 percent of the merged company. Dustin is the most recent group company, of which Axel Johnson currently owns 25 percent of the stock. When we evaluate new group companies, we look for ones that meet a number of criteria. We invest primarily in companies in the retail and service sectors that are based in Scandinavia. Having a strong market position and the opportunity to expand are other important features. We always endeavor to have a sufficiently large equity interest to enable us to influence and develop operations.

Supplementary investments

Supplementary acquisitions take place in the group companies and are handled by the respective companies with the support of Axel Johnson. Axel Johnson International is an international industry group whose primary growth strategy comprises acquisitions. Axel Johnson International is the part of the Axel Johnson group that carries out the greatest number of supplementary acquisitions.

Growth investments

Investments in small and mid-size rapidly expanding companies are primarily carried out within the framework of the group’s investment company Novax. Novax is a long-term partner for growth companies with a tested business model and result-oriented management. The companies in which Novax is an owner include Academic Work, ApoEx, Concept Motion, Datema, Designtorget, Educations.com Media Group, Filippa K, Hyper Island, Lagerhaus, Medius and RCO.

Start-up investments (D-Ax)

Since 2013, D-Ax has functioned as Axel Johnson’s arm for investments in small, fast-growing digital companies with significant potential. The aim is to develop the Group’s operations through innovation. Investments focus on food and commerce, particularly e-commerce, logistics solutions, sales and marketing solutions, and data/analytics. Axel Johnson is a longterm owner. This means that our ambition is to own and partner with companies that, first and foremost, focus on building long-term, successful and profitable businesses. We are looking for exceptional entrepreneurs who want to build and develop their companies together with Axel Johnson.

Read more about D-Ax here.

Our Group companies

Axel Johnson International is an industrial group that acquires and develops companies in strategic niche markets. >
Axfood is one of Sweden’s leading companies in the retail grocery industry with the mission to supply high quality, sust >
Dustin is one of the leading resellers of IT products and additional services in the Nordics. >
Åhléns is Sweden’s leading department store chain with beauty, home and fashion products under one roof. >
Novax is Axel Johnson´s investment company, that invests in small and medium-sized growth companies. >
KICKS is the leading beauty chain in Scandinavia and offers a holistic concept in makeup, fragrances, skin care and hair >
Martin & Servera is Sweden's leading restaurant and food service specialist. >

D-Ax

D-Ax is Axel Johnson’s arm for investments in small, fast-growing digital companies with significant potential. >