The group’s acquisitions can be divided into four general categories:
New group companies
New group companies at Axel Johnson are created both through acquisitions of new companies and through structural arrangements in which existing group companies become part of the new organization that is created.
Work with new group companies is handled by Axel Johnson. One example was when the group company Martin & Servera was created in 2011 through the merger of Servera, which was owned by Axel Johnson, and Martin Olsson. Axel Johnson currently owns 70 percent of the merged company. Dustin is the most recent group company, of which Axel Johnson currently owns 25 percent of the stock. When we evaluate new group companies, we look for ones that meet a number of criteria. We invest primarily in companies in the retail and service sectors that are based in Scandinavia. Having a strong market position and the opportunity to expand are other important features. We always endeavor to have a sufficiently large equity interest to enable us to influence and develop operations.
Supplementary acquisitions take place in the group companies and are handled by the respective companies with the support of Axel Johnson. Axel Johnson International is an international industry group whose primary growth strategy comprises acquisitions. Axel Johnson International is the part of the Axel Johnson group that carries out the greatest number of supplementary acquisitions.
Investments in small and mid-size rapidly expanding companies are primarily carried out within the framework of the group’s investment company Novax. Novax is a long-term partner for growth companies with a tested business model and result-oriented management. The companies in which Novax is an owner include Academic Work, ApoEx, Concept Motion, Datema, Designtorget, Educations.com Media Group, Filippa K, Hyper Island, Lagerhaus, Medius and RCO.
Start-up investments (D-Ax)
Since 2013, D-Ax has functioned as Axel Johnson’s arm for investments in small, fast-growing digital companies with significant potential. The aim is to develop the Group’s operations through innovation. Investments focus on food and commerce, particularly e-commerce, logistics solutions, sales and marketing solutions, and data/analytics. Axel Johnson is a longterm owner. This means that our ambition is to own and partner with companies that, first and foremost, focus on building long-term, successful and profitable businesses. We are looking for exceptional entrepreneurs who want to build and develop their companies together with Axel Johnson.
Read more about D-Ax here.