In December 2017, Axel Johnson acquired 70 percent of Skincity, and in March 2020 another 12 percent. Skincity is an online skin care clinic that offers a carefully selected range of professional skin care products and makeup with skin care benefits.

Since the start in 2011, Skincity has enjoyed an impressive growth rate, and the company’s sales in 2019 amounted to approximately SEK 419 million.

“Our unique concept is in the details. Everything from the specific, personal advice that one of our 40 skin care therapists gives to our customers over the phone, email or chat to how we pack our customer packages,” says Annica Forsgren Kjellman, Founder and Head of Concept at Skincity.

“Knowledge, quality and service. These are our key values. In everything we do. And our customers agree. The vast majority of our customers are repeat customers, and customer satisfaction is very high,” says Mikael Kjellman, CEO.

Annica and Mikael started the company in their spare room at home in Täby in 2011. Diligently and carefully, they built the company into what it is today. Now they are ready to take the next step.

“Skincity can be even bigger and better. Together with Axel Johnson, we can make great strides,” says Mikael.

We at Axel Johnson believe that trade and services develop people and build communities. We meet more than a million customers every day through our companies. We want to be a positive force for change in the communities of which they are part.

Axel Johnson International is an industrial group that acquires and develops companies in strategic niche markets. >
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Skincity is an online skin care clinic >