KICKS Group is the leading beauty actor in Scandinavia and it offers a holistic concept in makeup, fragrances, professional skincare and haircare. It consists of two brands KICKS and Skincity. 

With well-trained beauty experts and a contemporary omnichannel solution that integrates physical stores and e-commerce, KICKS offers personal and inspiring beauty services and about 25,000 products from 300 brands. KICKS’ unique offering consists of KICKS’ own private label products and, primarily, brands to which KICKS has exclusive distribution rights. Exclusive rights are often niched in smaller segments with a clear profile and history.

In 2022, KICKS and Skincity merged, which made the offer grow and become even stronger. Today, professional skincare and professional advice is offered via Skincity and both companies benefit from each other’s skills and customer- and market insights. Towards customers, KICKS and Skincity are still separate brands.

We at Axel Johnson believe that trade and services develop people and build communities. We meet more than one and a half million customers every day through our companies. We want to be a positive force for change in the communities of which they are part.

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