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KICKS is the leading beauty chain in Scandinavia and offers a holistic concept in makeup, fragrances, skin care and hair care.

With well-trained beauty experts and a contemporary omnichannel solution that integrates physical stores and e-commerce, KICKS offers personal and inspiring beauty services and some 25,000 products from 300 brands.

KICKS’ unique offering consists of KICKS’ own private label products and, primarily, brands to which KICKS has exclusive distribution rights. Exclusive rights are often niched in smaller segments with a clear profile and history.

KICKS Club is a loyalty program offering exclusive offers to the 1.5 million active members.

In 2017, KICKS opened its first flagship stores, in Gohenburg and Malmö. These modern market places offer customers a wide range of services, enabling a new shopping experience. Through digital solutions in physical stores, KICKS enhances the feeling of inspiration and guidance and can interact with the customer in several ways.

We at Axel Johnson believe that trade and services develop people and build communities. We meet more than a million customers every day through our companies. We want to be a positive force for change in the communities of which they are part.

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