Axfood is one of Sweden’s leading companies in the retail grocery industry with the mission to supply high quality, sustainable food.

Axfood work with passion for food and people. With a strong focus on environment and sustainable development, Axfood creates profitable growth. Axfood is number two in the Swedish food retail market with a market share of approximately 20%. Axfood’s House of Brands strategy includes Willys, Hemköp, Eurocash,, Middagsfrid and the brands Tempo, Handlar’n and Direkten. Sales to wholesalers are conducted through the Axfood Snabbgross chain. The support company Dagab enables the Group to offer its own food concepts and other corporate customers an attractive selection for the Swedish market.

Axfood collaborates with over 1,000 stores in Sweden, of which nearly 300 are Group-owned.

Axfood’s private label products today account for over 25% of the products sold by store chains, making Axfood leading in private label in the Swedish retail grocery industry. Axfood is constantly adjusting the assortment according to customers’ preferences. Garant is Axfood’s brand for high quality food, with nearly 1000 products in the assortment, including meat, dairy, snacks and vegetables. Axfood’s organic assortment was launched in 2008 under the brand ”Garant Ekologiska varor”. The assortment today holds 300 products, all fulfilling the criterias for Swedish Krav or EU-organic certification.


We at Axel Johnson believe that trade and services develop people and build communities. We meet more than a million customers every day through our companies. We want to be a positive force for change in the communities of which they are part.

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