”The most fun was the nice treatment!"
Julia Liu, Sara Vitmosse, Patrik William-Olsson, Emelie Lindström, Adam Engström
Tell us about your ideas!
We had two different ideas that were captured by different parts of the Axel Johnson Group. The first idea, captured by KICKS Marketing Manager Gina Azaric, was quite simple and concerned a concept for a subscription solution.
The second idea, which was about phasing out different types of plastics, was noted by Axfood’s sustainability manager, Åsa Domeij. We saw great potential in doing such a project within Axel Johnson, as it can be amplified within the Group. A family-owned company like Axel Johnson also has the ability to work longer-term than a listed company.
Tell us about your team!
We are five KTH engineers studying four different programs at KTH. Julia is in her third year of the Industrial Economics program, Sara studies her fifth year on Design and Product Production, Patrik is in his fifth year at Material design and Emelie and Adam are both in their fifth year of the Energy and Environmental Program. We have accumulated so much engineering knowledge that can ever be achieved in a team! Together we form the team “Schedule craschers” where there is always someone who is busy in class.
What has been the most funt during the project?
We all agreed that the most fun was the nice treatment, not only by Axel Johnson but also by the companies in the Group. During the project we have tested and learned a lot, which is far from our usual environment at KTH. We visited Åhléns’ warehouse in Jordbro where Åhléns’ Logistics Manager Svante Lindgren gave us a very interesting and eye-opening tour around the warehouse and we have discussed marketing and sustainability issues with Axfood’s Marketing Manager Ulf Renée.
In what way has Axel Johnson’s incubator helped you?
First of all, we have learned a lot, we have discussed various ideas with different parts of Axel Johnson and learned more about companies we had never been in contact with before. During the project we have also had a chance to build a network with many interesting people within Axel Johnson.
Where do you see yourselves in five years?
Difficult question! After many confused discussions, we have no idea, but a interest areas range from management consulting to start-ups, steel industry and sustainability consulting.
What advice would you have given yourselves five years ago?
To dare! Engaging and doing things outside of school is something that is very fun and rewarding. Take the opportunity while studying!