Every year, through Axademin, we offer our managers and top talents a number of seminars and training programs, including board training, financial training and an introduction for new managers. Axademin comprises three areas:

A unique leadership development course for the Group’s top talents, in which we work actively with the most important issues on our companies’ agendas. Axiom plays a key role in recruiting the right talent for creating and retaining diversity in our companies.

Provide our managers with development opportunities in various areas, including board knowledge, digital knowledge and financial training. Our seminars are a key part of our efforts to develop sustainable and new business. During 2019, we will offer training in above mentioned areas for nearly 1 000 employees.

We discuss the most important global trends with our employees. We invite the most interesting people, internally and externally, from Sweden and abroad.


Axiom is the Axel Johnson Group’s leadership development program for new managers and specialists. Meet two of the participants here:

Camilla Penttilä took part in Axiom in 2017. She has worked at the Axel Johnson Group since 2010, including as marketing manager for Fujifilm Sweden and Norway, which was formerly part of the Group. Today, Camilla works as a project manager in M&A and strategy for Axel Johnson International.

“The program gave me a great deal of insight into who I am and what is required to be an effective manager. All of the participants perform a specific strategy project for some area of the Group, which provided a deeper view of another business area and demonstrated the challenges of coordinating a project involving people from various workplaces. I learned from this project the importance of continuous dialogue with the client and securing a shared view of the project delivery at an early stage.

“What I appreciate most and really feel that I have benefited from in my daily work is the network of contacts that I gained during the program as well as the extended knowledge of the Group and the various business area. Throughout the program, there was a useful mix of inspiring lectures, theory and practical exercises/challenges, and I gained several tools that I use on a daily basis,” says Camilla Penttilä.


Simon Tideman, warehouse manager at Martin & Servera in Halmstad, agrees with Camilla that the program provided a valuable network of contacts. Simon, who took part in the program in 2015, has worked at Martin & Servera for seven years, starting out as a purchaser.

“Axiom provides a fantastic network and that was what I also appreciated most. The program is demanding but also very inspiring, and it was great fun and instructive to work with colleagues from other areas of the Group.

The program aims, for example, to give insight into leadership, but also knowledge of project work, presentation techniques and other specific areas, such as finances.

“It has also given me deeper insight into the Group, governance and the values that characterize the program and the various operations,” says Simon Tideman.