Family business Axel Johnson was founded in 1873 and is now run by the fourth and fifth generations. Every day we interact with a million customers who buy goods and services from our affiliated companies.
Axel Johnson builds and develops profitable trade and service businesses in the European market, with a focus on the Nordic countries. The today wholly and partly owned companies within Axel Johnson AB had a total annual turnover of approximately SEK 77 billion (2016). All told, our operations employ approximately 20,000 people, and we are trading partners with thousands of companies worldwide, which makes Axel Johnson one of the largest trade and service companies in the Nordic region.
With commerce at its foundation, the Group has changed shape over the years, while the will and drive to change, combined with the long-term development of profitable businesses, remains intact. It is a company tradition on which Axel Johnson continues to build.
Axel Johnson’s values and long-term approach represent a key, shared platform for the entire Group. Through its long-term, active and value-driven ownership, Axel Johnson is able to exercise an influence. We work in a decentralized organization, in which resources and operational responsibility are delegated to the individual Group companies. The Group exercises an influence through the value-driven work of its own Board of Directors, and Axel Johnson is also represented on the Boards of Directors of all of its companies. Each company in the Group is responsible for its own earnings performance, tied-up capital and supply of employees. Through Group-wide, function-based teams, cooperation and exchanges of experience are promoted throughout the Axel Johnson Group. This cooperation involves clear operational requirements, combined with extensive commitment and proximity to the business.
Our Group companies
Axel Johnson International is an industrial group that acquires, builds and develops companies that provide products and services to industrial companies.
Axfood is one of Sweden’s leading companies in the grocery trade with the ambition of delivering good and sustainable food.
Dustin is one of Scandinavia’s leading retailers of IT products and related services.
KICKS is the leading beauty chain in Scandinavia and offers a holistic concept in makeup, fragrances, skin care and hair care.
Martin & Servera is Sweden’s leading restaurant and foodservice wholesaler and delivers fresh produce, groceries, beverages, services, equipment and expertise to restaurants and food-service companies daily.
Novax is an active and long-term partner that invests in small and medium-sized growth companies.
Åhléns is Sweden’s leading department store chain with beauty, home and fashion products under one roof.
In addition, we have an equity interest in smaller entrepreneurial companies. Through D-Ax, we invest in digital start-up companies, mainly in food and commerce, and now have an equity interest in six companies. We are also the principal owner of Amazing Brands, which develops and sells products in the area of cosmetics, fragrances and hygiene. Furthermore, we are a joint owner of Mitt Liv, a non-profit company that promotes an inclusive community and a labor market that promotes diversity through mentorships, training and recruitment. In December 2017, we acquired 70 percent of Skincity, an online skin care clinic.
Axville is a town that illustrates the various companies that form Axel Johnson;