Sara Öhrvall will start after the summer as the new COO and member of group management at Axel Johnson. She is expected to take over after the summer. She comes most recently from SEB, where she is currently Chief Transformation Officer.

As COO for Axel Johnson, Sara Öhrvall will have overall responsibility for driving commercial and technological transformation within the group. Her many years of experience in leading positions in the financial sector, media and the automotive industry share a common thread of transformation, product and technology development. Her previous roles include head of R&D in group management at Bonnier AB and before that, among other things, product development manager at Volvo Cars.

She currently serves on the boards of Bonnier Books, Bonnier News, SNS and Vinnova, among others, and has previously been a board member of SEB, Investor and Axel Johnson-owned Kicks, among others.

Mia Brunell Livfors, CEO Axel Johnson:

“I am proud that Sara has chosen to join us at Axel Johnson. She brings a unique combination of deep expertise in innovation and tech together with sectoral breadth. Not only has she driven transformation and digitalization in leading positions and on the boards of some of Sweden’s leading companies, she also has worked with product development and brand in start-up operations. The fact that she has a deep commitment as well to academia, civil society and sustainability strengthens my conviction that this is a great recruitment that will contribute to the development of our companies.”

Sara Öhrvall, incoming COO Axel Johnson:

“It is an extremely exciting time to be joining Axel Johnson. The group is undergoing rapid transformation based on a fantastic platform, with long-term family ownership and the desire to build sustainable businesses as a foundation. Being able to participate in developing the existing businesses and at the same time look for new growth opportunities is an irresistible opportunity.”