LEEROY accelerates with investment from Axel Johnson

LEEROY’s solution for digitizing the restaurant industry is growing at a rapid pace. Over the past year, the company has won several prestigious procurements in both Sweden and the Nordic region, as well as international contracts with future launches in Europe and China.

Now, when LEEROY is taking in additional capital for this expansion Axel Johnson’s D-Ax takes the opportunity and invests in the company. Axel Johnson’s presence and insights in both the grocery and restaurant markets add valuable expertise, industry experience and networks to develop the company ahead.

The restaurant industry has a steady growth but low digital maturity. To help with the transformation, LEEROY has developed a self-learning AI-driven data platform that is a complete solution for restaurants that want to develop and operate their business digitally. The unique thing about LEEROY’s solution is that the restaurants create business value in their daily operations, increase their sales and guest loyalty and at the same time offer their guests a better experience. LEEROY’s solution consists, in addition to the AI-driven data platform where the restaurant follows and controls its business in real-time, also of a loyalty app where the guest can both order and pay before or during the visit, get their food home-delivered, and a cash register system where the restaurant receive payments.

D-Ax is the Axel Johnson Group’s company for investments in early stages of fast-growing digital start-ups with great potential. Axel Johnson builds and develops companies with a long-term perspective and a willingness to change, and as an investor D-Ax wants to be a long-term owner and partner for exceptional entrepreneurs who build the next-generation growth company.

Joakim Skarborg, Chairman of D-Ax: “We are impressed by LEEROY’s product and team and see fantastic opportunities for growth through the values the company creates for both the restaurants and their guests. I am convinced that Axel Johnson’s long-term profile and great presence and expertise in food make us an excellent partner in our common endeavour to digitize the restaurant industry”.

Per Nord, CEO of LEEROY: “We are very happy to welcome D-Ax and the network around the Axel Johnson Group on our journey. We have a common vision of the digital transformation that takes place in the restaurant market and how we together can support the industry in this overhaul.”

In connection with this round of capital, LEEROY strengthens its board of directors, with Tommy Jacobson representing Zenith Venture Capital taking over as chairman of the board and Stefan Lennhammer and Martin & Servera’s digitalisation and innovation manager Emilia Liljeström being elected as ordinary members.

Number of employees: 52 people
Examples of customers: Holy Greens, Pizza Hut, Waynes Coffee, Zócalo, Urban Deli, Swedish Brasseries, 1889 and more.
Investors: Zenith Venture Capital, Collector Ventures, D-Ax, RCL Holding, Almi Invest, Norrlandsfonden

Read more here, or contact:


Per Nord, CEO,
+46 (0) 70 777 34 78
Björns Trädgårdsgränd 1
116 21 Stockholm

Joakim Skarborg, Chairman of the board, D-Ax
+46 (0)70 829 06 07