Novax is an active and long-term partner that invests in small and medium-sized growth companies. Novax strives to be the natural choice for entrepreneurs and executives who have a clear, long-term vision when they are looking for a partner to join them in the next step of their development.

Novax provides active support when implementing strategic and value-creating initiatives. Example of long-term value creation initiatives include focus on customer and employee satisfaction, investments in product development, sales and marketing as well as geographic expansion.

Novax has an extensive network of people with operational experience from different industries, which provide active support and a sounding board to entrepreneurs and business leaders.

As a partner, Novax aim to create long-term profitability and value in companies with clear growth potential. A prerequisite to have the power to grow is to give people freedom and responsibility. The long-term vision means that new ideas are constantly tested. Through the companies’ boards, Novax is an active and long-term owner with no clear exit strategy.

We at Axel Johnson believe that trade and services develop people and build communities. We meet more than a million customers every day through our companies. We want to be a positive force for change in the communities of which they are part.

Axel Johnson International is an industrial group that acquires and develops companies in strategic niche markets. >
Axfood is one of Sweden’s leading companies in the retail grocery industry with the mission to supply high quality, sust >
Dustin is one of the leading resellers of IT products and additional services in the Nordics. >
Åhléns is Sweden’s leading department store chain with beauty, home and fashion products under one roof. >
Novax is Axel Johnson´s investment company, that invests in small and medium-sized growth companies. >
KICKS is the leading beauty chain in Scandinavia and offers a holistic concept in makeup, fragrances, skin care and hair >
Martin & Servera is Sweden's leading restaurant and food service specialist. >
Skincity is an online skin care clinic >