Åhléns is a department store that aims to be inclusive and where all customers feel welcome. Today, Åhléns is one of Sweden’s strongest brands, and annually meets over 80 million customers in more than 60 department stores in Sweden and on åhlens.se.
Åhlens was founded in 1899 and is today Sweden’s leading department store chain, where sustainability pervades everything the company does. To retain its strong position, Åhléns works incessantly to improve, simplify and enrich life for its customers. Offering includes a unique mix of fashionable, affordable products and solutions within beauty, fashion, home, entertainment and children, both in physical stores and through e-commerce. Customers are offered a smart mix of affordable products and solutions in an inspiring, simple and accessible manner.
As Sweden’s leading department store chain, Åhléns has the ability to affect and make a difference across the whole value chain. Åhléns wants it to be easy to make good, well-informed choices and offer sustainable products under the brand ”Bra Val”.
Åhléns Customer Club was launched in 1996, and is now one of Sweden’s largest customer clubs, with over 2 million members. Today, the club is excusively digital, where offers and bonuses are shown when logging in.