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Åhléns is a department store that aims to be inclusive and where all customers feel welcome. Today, Åhléns is one of Sweden’s strongest brands, and annually meets over 80 million customers in more than 60 department stores in Sweden and on åhlens.se. 

Åhlens was founded in 1899 and is today Sweden’s leading department store chain, where sustainability pervades everything the company does. To retain its strong position, Åhléns works incessantly to improve, simplify and enrich life for its customers. Offering includes a unique mix of fashionable, affordable products and solutions within beauty, fashion, home, entertainment and children, both in physical stores and through e-commerce. Customers are offered a smart mix of affordable products and solutions in an inspiring, simple and accessible manner.

As Sweden’s leading department store chain, Åhléns has the ability to affect and make a difference across the whole value chain. Åhléns wants it to be easy to make good, well-informed choices and offer sustainable products under the brand ”Bra Val”.

Åhléns Customer Club was launched in 1996, and is now one of Sweden’s largest customer clubs, with over 2 million members. Today, the club is excusively digital, where offers and bonuses are shown when logging in.

Åhléns' history in brief

The genesis of Åhléns as we know it today was the postal order company Åhlén & Holm. The company was founded in 1899 by Johan Petter Åhlén and Erik Holm in the small town of Insjön, Dalarna county. Just as today, the company sold goods within fashion, beauty and interior design. The first Åhlén & Holm catalogue was published in the same year as the company was founded and contained 272 articles.

During its first five years, the company grew from sending 290 packages per year to just over 50,000. After 10 years, Johan Petter Åhlén oversaw a company with sales of SEK 1.5 million and 255 employees.

In 1915, the business moved to a new address at Ringvägen 100 in Stockholm. Åhlén commissioned a seven storey property of over 100,000 square feet. Today, the company’s head office is still located at the very same address.

In 1988, Åhléns was taken over by Axel Johnson, owned by Antonia Ax:son Johnson. The 1990’s saw Åhléns develop into a modern retail chain of international repute. The business concentrated its focus during this period to three business areas: fashion, beauty and homeware.

We at Axel Johnson believe that trade and services develop people and build communities. We meet more than a million customers every day through our companies. We want to be a positive force for change in the communities of which they are part.

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