Axel Johnson’s board currently consists of ten people. Caroline Berg is Chairman since 2015.

Caroline Berg, Chairman of the Board since March 2015 and Director since 2014.
Caroline is also Board Chair of Martin & Servera, the Erik and Göran  Ennerfelt Fund for  International Studies for Young Swedes and the Global Village Foundation. She is Vice Chair of Nordstjernan, a director of Axfast, Axfood, Novax, the Axel and Margaret Ax:son Johnson Foundation and the Stockholm School of Economics Advisory Board. She was Executive Vice President of Human Development and Communications at Axel Johnson from 2006 to 2014. She has an honorary doctorate from the Stockholm School of conomics.




Marie Ehrling, Vice Chairman and Director since 2012. Marie is Board Chair of Securitas and board member of Axel Johnson International. She is also Board Chair of the Stockholm School of Economics SSE Advisory Board and member of the Royal Swedish Academy of Engineering Sciences (IVA).  Previously, she served as Board Chair of Telia Company and President of Telia Sonera Sweden. Prior to that, she worked for the SAS Group for 20 years in various roles, including as Head of SAS Airlines. She has an honorary doctorate from the Stockholm School of Economics.




Antonia Ax:son Johnson, Director since 1982, Chairman in 1982-2015.
Antonia was Board Chair of Axel Johnson between 1982–2015. She is Board Chair of Axel Johnson  Holding AB and the Axel and Margaret Ax:son Johnson Foundation.  Furthermore, she is a director of Axfast, the Axel and Margaret Ax:son Johnson Foundation for  Public Welfare and Axel Johnson Inc in the  United States, where she was Board Chair 1985–2016, as well as the founder and a director of  Axfoundation. She was former Vice Chair of  Nordstjernan. She was also previously Board Chair of Stockholms Stadsmission and Childhood Foundation. Antonia holds honorary doctorates from the KTH Royal Institute of Technology in Stockholm and Middlebury College in the U.S.



Tomas Franzén, Director since 2018.
Tomas is Board Chair of the Bonnier News Group, TietoEVRY, Elajo and Sappa, among others, as well as a Board Member of Dustin and Hydroscand. He was previously CEO of Bonnier (2014–2018) and before that CEO of Com Hem and Eniro.




Alexandra Mörner, Director since 2005.
Alexandra is also the working Board Chair of Axfoundation, the Antonia Ax:son Johnson Foundation for Sustainable Development. Alexandra is a member of several Boards of the Axel Johnson Group, including Axel Johnson Inc., and has been since the mid-1990s. She was previously the head of Axstores’ retail store chains. Prior to that, she was Investment Manager at Novax.




Anna Ryott, Director since 2018.
Anna is also working Board Chair of Summa Equity. She has been CEO of Swedfund, the Swedish government’s development financier, General Secretary for SOS Children’s Villages and Vice Secretary General for Unicef Sweden. Previously, she worked at  McKinsey, Hagströmer & Qviberg and as Agency Manager and Vice President of Storåkers  McCann. She is also a Board Member of the  Norrsken Foundation, Dagens industri, UNDP SDG Impact, Cake Motorbike and Löfbergs.




Jonas Samuelson, Director since 2018.
Jonas is President and CEO of Electrolux since 2016 and has been at Electrolux since 2008. He previously worked at SAAB Automobile and General Motors, among others, and is also a Member of the Board of Directors of  Polygon.




Directors appointed by employee unions:

Anders Helsing, Director since 2018.
Anders is an employee of Axfood IT AB and employee representative of Unionen. He is also an Employee Member of Axfood’s Board of Directors.





Lilian Mårelius, Director since 2011.
Lilian is employed by Åhléns and Employee Representative for the Commercial Employees’ Union.





Rasmus Tallén, Director since 2000.
Rasmus is employed by Martin & Servera and Employee Representative for the Commercial  Employees’ Union. He is also a Member of the Board of Directors of Martin &  Servera, Board Chair of the Commercial Employees’ Union and the Swedish Trade Union Confederation District in Stockholm.

Group management

Mia Brunell Livfors, President and CEO
Mia was appointed CEO of Axel Johnson in 2015. Prior to that she was an advisor and director of the company. Mia held various positions at Kinnevik over a period of 22 years, the last eight of which she served as CEO of Investment AB Kinnevik. Mia studied economics at Stockholm University.

Directorships: Board Chair of Axel Johnson International, Axfood, Dustin Group, KICKS and Åhléns. Board member of Martin & Servera, Stena AB, Svensk Handel and Efva Attling Stockholm.



Camilla Wideroth, CFO
Camilla has worked within the Group since 2009, first at Axel Johnson International and then at Axel Johnson as Head of Group Financial Control. Prior to that, she worked at KPMG for 15 years, first as an accountant and then as a consultant in connection with the implementation of IFRS in listed companies. Camilla studied international business and economics at Linköping University.

Directorships: Board Chair of Amazing Brands, Board Member of Axel Johnson International, KICKS, Åhléns and Martin & Servera.



Jacob Wall, Executive Vice President, Business Development
Jacob joined Axel Johnson in 2015. Jacob was previously a partner and advisor at ABG Sundal Collier and, prior to that, Senior Vice President and co-founder of Alcur hedge fund, and spent nine years as equity analyst at ABG Sundal Collier and Alfred Berg. Jacob studied financial management, economic history and political science at Stockholm University and Uppsala University.

Directorships: Board Chair of Novax and Skincity and Board Member of Electra Gruppen and New Moon.




Sara Öhrvall, Chief Operating Officer
Stina started as Chief Operating Officer at Axel Johnson in August 2021. Her many years of experience in leading positions in the financial sector, media and the automotive industry share a common thread of transformation, product and technology development. She comes most recently from a roles as Chief Transformation Officer at SEB. Previous roles include head of R&D in group management at Bonnier AB and before that, among other things, product development manager at Volvo Cars.

Directorships: Board Chair of Pontus Schultz foundation, board member of Bonnier Books, Bonnier News, SNS, Vinnova and the international advisory board at the Stockholm Resilience Centre.


David Salsbäck, Executive Vice President, Communications and Sustainability
David joined Axel Johnson in 2019. He has held several roles within Bonnier, where he was Director of Communications for the last five years. Prior to that, he worked at the global communications firm JKL in Stockholm and Brussels. David holds a Master of Science in Business and Economics from the Stockholm School of Economics.

Directorships: Board Member of KICKS and Axfoundation




Emma Claesson, Executive Vice President, People and Culture

Emma Claesson started at Axel Johnson in March 2020. She came most recently from the role of Director of Human Resources at technology consulting company AFRY (formerly ÅF Pöyry). Before that, she was Human Resources Manager at SSAB and for ten years before that, a management consultant at Accenture. She studied economics at Uppsala University.

Directorships: Board Member of Axel Johnson International, Åhléns and Mitt Liv