1.6 %

of all food in Sweden today is purchased online. What happens when we reach 16 %?

The transformation of retail

We at Axel Johnson believe that trade and services develop people and build communities. We meet over a million customers every day through our companies. We want to be a positive force for change in the communities of which they are a part.

Axel Johnson International is an industrial group that acquires and develops companies in strategic niche markets. >
Axfood is one of Sweden’s leading companies in the retail grocery industry with the mission to supply high quality, sust >
Dustin is one of the leading resellers of IT products and additional services in the Nordics. >
Åhléns is Sweden’s leading department store chain with beauty, home and fashion products under one roof. >
Novax is Axel Johnson´s investment company, that invests in small and medium-sized growth companies. >
KICKS is the leading beauty chain in Scandinavia and offers a holistic concept in makeup, fragrances, skin care and hair >
Martin & Servera is Sweden's leading restaurant and food service specialist. >


D-Ax is Axel Johnson’s arm for investments in small, fast-growing digital companies with significant potential. >

Latest news

27 Aug 2019

Hedvig raises 100M SEK from San Francisco-based Obvious Ventures and Swedish retail titan Axel Johnson to bring its nice insurance to the masses

Hedvig, the Stockholm-based digital insurer has raised 100 million SEK in a Series A funding to bring their digital insurance service, with a radically different business model and people-first approach, to the masses. The round was led by San-Francisco based Obvious…

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1 Jul 2019

Axel Johnson becomes owner of solar cell company Eneo

Axel Johnson becomes owner of solar cell company Eneo with the aim to create a European market leader in solar energy supply for large companies and organizations. The investment in the company is made through D-Ax. Eneo’s so-called PPA model is…

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1 Jul 2019

Bruce brings in Axel Johnson as partner to accelerate growth journey

Bruce, the Swedish training app with the ambition to change the training industry and make it possible to train wherever you want, brings in capital to continue the growth journey and build the world’s best training membership. The investment comes…

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About Axel Johnson

Family business Axel Johnson was founded in 1873 and is now run by the fourth and fifth generations. Every day we interact with a million customers who buy goods and services from our affiliated companies.

Axel Johnson builds and develops profitable trade and service businesses in the European market, with a focus on the Nordic countries. The today wholly and partly owned companies within Axel Johnson AB had a total annual turnover of approximately SEK 82 billion (2018). All told, our operations employ approximately 22,000 people, and we are trading partners with thousands of companies worldwide, which makes Axel Johnson one of the largest trade and service companies in the Nordic region.

With commerce at its foundation, the Group has changed shape over the years, while the will and drive to change, combined with the long-term development of profitable businesses, remains intact. It is a company tradition on which Axel Johnson continues to build.