1,5 %

of all food in Sweden today is purchased online. What happens when we reach 15 %?

The transformation of retail

We at Axel Johnson believe that trade and services develop people and build communities. We meet over a million customers every day through our companies. We want to be a positive force for change in the communities of which they are a part.

Axel Johnson International is an industrial group that acquires and develops companies in strategic niche markets. >
Axfood is one of Sweden’s leading companies in the retail grocery industry with the mission to supply high quality, sust >
Dustin is one of the leading resellers of IT products and additional services in the Nordics. >
Åhléns is Sweden’s leading department store chain with beauty, home and fashion products under one roof. >
Novax is Axel Johnson´s investment company, that invests in small and medium-sized growth companies. >
KICKS is the leading beauty chain in Scandinavia and offers a holistic concept in makeup, fragrances, skin care and hair >
Martin & Servera is Sweden's leading restaurant and food service specialist. >


D-Ax is Axel Johnson’s arm for investments in small, fast-growing digital companies with significant potential. >

Latest news

15 Feb 2019

Liv Forhaug new CEO of Martin & Servera

Liv Forhaug has been appointed new CEO of Martin & Servera. She most recently served as CSO (Chief Strategy Officer) at the ICA Group, where she has been part of Group Management since 2013. – When the Martin & Servera…

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7 Feb 2019

David Salsbäck new Director of Communications and Sustainability at Axel Johnson

David Salsbäck has been appointed new Director of Communications and Sustainability at Axel Johnson. His most recent position was as Director of Communications at Bonnier. David Salsbäck has held several roles within Bonnier, where he has been the Director of…

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29 Jan 2019

Joakim Skarborg new CEO of Novax

Joakim Skarborg has been appointed new CEO of Novax. He took office on January 15, 2019. Joakim Skarborg has been with Axel Johnson for the past eight years, first as Investment manager at Novax and for the past two and…

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About Axel Johnson

Family business Axel Johnson was founded in 1873 and is now run by the fourth and fifth generations. Every day we interact with a million customers who buy goods and services from our affiliated companies.

Axel Johnson builds and develops profitable trade and service businesses in the European market, with a focus on the Nordic countries. The today wholly and partly owned companies within Axel Johnson AB had a total annual turnover of approximately SEK 77 billion (2017). All told, our operations employ approximately 20,000 people, and we are trading partners with thousands of companies worldwide, which makes Axel Johnson one of the largest trade and service companies in the Nordic region.

With commerce at its foundation, the Group has changed shape over the years, while the will and drive to change, combined with the long-term development of profitable businesses, remains intact. It is a company tradition on which Axel Johnson continues to build.