1,5 %

of all food in Sweden today is purchased online. What happens when we reach 15 %?

The transformation of retail

We at Axel Johnson believe that trade and services develop people and build communities. We meet over a million customers every day through our companies. We want to be a positive force for change in the communities of which they are a part.

Axel Johnson International is an industrial group that acquires and develops companies in strategic niche markets. >
Axfood is one of Sweden’s leading companies in the retail grocery industry with the mission to supply high quality, sust >
Dustin is one of the leading resellers of IT products and additional services in the Nordics. >
Åhléns is Sweden’s leading department store chain with beauty, home and fashion products under one roof. >
Novax is Axel Johnson´s investment company, that invests in small and medium-sized growth companies. >
KICKS is the leading beauty chain in Scandinavia and offers a holistic concept in makeup, fragrances, skin care and hair >
Martin & Servera is Sweden's leading restaurant and food service specialist. >
D-Ax is Axel Johnson’s arm for investments in small, fast-growing digital companies with significant potential. >

Latest news

10 Aug 2018

Skincity acquires leading UK cosmeceutical skincare retailer

Skincity has acquired the majority of shares in Effortless Skin, one of the UK’s leading online cosmeceutical skin care retailers. After its launch in 2011, Skincity has rapidly grown into one of Scandinavia’s leading online skincare companies, achieving this growth…

Read more >
21 Jun 2018

D-Ax sells its shares in Virtusize

D-Ax invested in Virtusize in 2014 and now sells its shares to a group of Japanese investors, including Yahoo Japan Capital, Ideos Venture Cap fund, D4V, and Toyoshima. “We are happy to have been a part in establishing Virtusize as…

Read more >
8 Jun 2018

Axel Johnson becomes main partner to The Global Village and Järvaveckan

Axel Johnson becomes main partner to The Global Village, the non-profit association behind Järvaveckan – a meeting place for politicians, citizens, trade and industry to talk about integration, diversity, social sustainability and gender equality. In total, Axel Johnson donates up…

Read more >

About Axel Johnson

Family business Axel Johnson was founded in 1873 and is now run by the fourth and fifth generations. Every day we interact with a million customers who buy goods and services from our affiliated companies.

Axel Johnson builds and develops profitable trade and service businesses in the European market, with a focus on the Nordic countries. The today wholly and partly owned companies within Axel Johnson AB had a total annual turnover of approximately SEK 77 billion (2016). All told, our operations employ approximately 20,000 people, and we are trading partners with thousands of companies worldwide, which makes Axel Johnson one of the largest trade and service companies in the Nordic region.

With commerce at its foundation, the Group has changed shape over the years, while the will and drive to change, combined with the long-term development of profitable businesses, remains intact. It is a company tradition on which Axel Johnson continues to build.