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1.6 %

of all food in Sweden today is purchased online. What happens when we reach 16 %?

The transformation of retail

We at Axel Johnson believe that trade and services develop people and build communities. We meet over a million customers every day through our companies. We want to be a positive force for change in the communities of which they are a part.

Axel Johnson International is an industrial group that acquires and develops companies in strategic niche markets. >
Axfood is one of Sweden’s leading companies in the retail grocery industry with the mission to supply high quality, sust >
Dustin is one of the leading resellers of IT products and additional services in the Nordics. >
Åhléns is Sweden’s leading department store chain with beauty, home and fashion products under one roof. >
Novax is Axel Johnson´s investment company, that invests in small and medium-sized growth companies. >
KICKS is the leading beauty chain in Scandinavia and offers a holistic concept in makeup, fragrances, skin care and hair >
Martin & Servera is Sweden's leading restaurant and food service specialist. >
Skincity is an online skin care clinic >

Latest news

5 Nov 2019

Martin & Servera becomes wholly owned by Axel Johnson

Axel Johnson acquires the Oldmark family’s 30 percent ownership in Martin & Servera, and the company will thereby become wholly owned by Axel Johnson. In 2011, the two family-owned companies Martin Olsson and Servera merged to form Sweden’s leading restaurant…

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17 Oct 2019

Axel Johnson participates in funding round for Winnow – the AI tool for reduced food waste

D-Ax – Axel Johnson’s arm for early stage investments in fast-growing companies – participates in an investment round where Winnow raises $ 12 million, in addition to a $ 8 million loan from the European Investment Bank. The Series B…

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10 Oct 2019

Axel Johnson participates in Matsmart’s round of financing – increases ownership

The online store Matsmart is raising SEK 182 million in a round where Axel Johnson participates through D-Ax. The round is led by German LeadX Capital Partners, an investment company with strong links to German food giant Metro Group, one…

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About Axel Johnson

Family business Axel Johnson was founded in 1873 and is now run by the fourth and fifth generations. Every day we interact with a million customers who buy goods and services from our affiliated companies.

Axel Johnson builds and develops profitable trade and service businesses in the European market, with a focus on the Nordic countries. The today wholly and partly owned companies within Axel Johnson AB had a total annual turnover of approximately SEK 82 billion (2018). All told, our operations employ approximately 22,000 people, and we are trading partners with thousands of companies worldwide, which makes Axel Johnson one of the largest trade and service companies in the Nordic region.

With commerce at its foundation, the Group has changed shape over the years, while the will and drive to change, combined with the long-term development of profitable businesses, remains intact. It is a company tradition on which Axel Johnson continues to build.