Kicks is the leading cosmetics chain in Scandinavia with wide range of makeup, fragrance, skincare and haircare products.

In brief

One of the Nordic region’s leading retail companies within beauty, with 250 shops in Sweden, Finland and Norway.

Ownership: 100%

Number of employees: 1 500
Annual sales: SEK 2,693 million

Read more here.

Kicks is currently investing heavily in e-commerce and increased this in Sweden by 70% and in Norway by 89%. The company’s strong earnings performance is based on rapid growth in all markets. Kicks opened ten new units last year.

Kicks inspires customers to navigate around the product range. They can easily search their way to new favorites, both in the store or on their mobile phones or tablets. The launch of the Kicks Beauty Award last year is an industry innovation. Online customers are invited to review and rank products in the range and are thus given power over the product line.

Kicks is headquartered in Stockholm.